Summary
According to (Cobbenhagen, 2000; Cooper 2000, 2003 2007; Gotteland and Haon, 2005), the development of new products (NPD) appears as an adaptation strategy in the context of the intensification of the globalization of markets, which demands SMEs. However, committing your company to such an approach involves many risks and a lot of uncertainty, so it is common to see these projects lead to unconvincing results when they are not simply abandoned (Bourdeau, Rivard, and Barki, 2003; Chapman, 1997; Crawford and Di Benedetto, 2006). Given the preceding, it seems relevant to analyze companies’ financial and non-financial risks. Keywords (minimum 6 – 8 words or phrases): Risk; Management; Companies; changes; credit, problem, factors
Research question:
This analysis should strengthen the company’s adaptation process to environmental changes. To do this, three research questions were asked: These are: (i) What are the characteristics of a successful business?
(ii) What is the risk?
(iii) What are the relevant risk management mechanisms?